American Badass Kid Rock took time to let us know what he thinks about a new ‘Bud Light’ after the brand promoted a transgender individual named ‘Dylan Mulvaney’.
In a video posted to his Twitter page, Rock can be seen telling the camera…
Grandpa is feeling a little frisky. Let me say something to all you and be as clear and concise as possible…
Kid Rock in Twitter video…
Rock can then be seen charging a rifle, as the camera pans down the hill to reveal some fireworks and several packs of Bud Light.
He then empties his magazine into the Bud Light, shooting off sparks and blasting the cans in every direction. Rock then turns to the camera and says…
“F*** Bud Light, and F*** Anheuser-Busch
Kid Rock
See video of that moment below…
pic.twitter.com/dSmCGySoul
— KidRock (@KidRock) April 4, 2023
Fox News reports on the Bud Light partnership with Mulvaney…
Anheuser-Busch defended transgender activist Dylan Mulvaney appearing to be used as a Bud Light spokesperson after the beer maker celebrated “365 Days of Girlhood,” saying the pact helps “authentically connect with audiences.”
The trans activist revealed Saturday that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood” that Mulvaney recently reached. Mulvaney said the cans were her “most prized possession” on Instagram with a post featuring “#budlightpartner.” A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.
The announcement was met with significant backlash, with Twitter users describing the ad campaign as another attempt to push gender propaganda, but the beer juggernaut believes the controversy is much ado about nothing.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” an Anheuser-Busch spokesperson told Fox News.
https://www.foxnews.com/media/bud-light-pact-trans-activist-dylan-mulvaney-helps-authentically-connect-with-audiences
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