How Luxury Brands Prosper From China’s Scary C-pop…

Key Takeaways:Brands have continued to tap C-pop power by appointing more Chinese idols as ambassadors.While China’s fandom culture can create tremendous business value for luxury brands, it could also lead to erratic fan behavior that…

Dior Tops China’s Ranking During Men’s Week

This fashion week season defied the long-held belief that the medium is the message. Now it’s all about the message, and where that comes from, be it location or platform, is far less important. Brands…

Louis Vuitton Presented Its SS22 Menswear Show With…

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat, Weibo, Tmall, Douyin, and beyond.Our…

Patrick Dempsey has been secretly living with a…

A luxury fragrance business owner has been hosting actor Patrick Dempsey in her Northern Ireland home for the past two weeks. The former Grey’s Anatomy star landed in the country earlier this month to film…